One of the primary reasons why you build a small business website design is to convert your visitors into clients and customers. It doesn’t matter what the goal is – to get sales, for engagement, to get leads, and more, it is crucial that you get a reputable web design service, like the Web Design Company in New Zealand, that knows what to do when it comes to conversion.
Design for Your Users
You have to keep in mind that the users’ needs are a priority. If you have no idea what they need, you can simply ask them. It is important that your website is designed by a web design company in New Zealand to meet those goals.
But how can you find out what the users need or what questions they have? There are tools out there that will enable your site visitors to fill out a question, so you can understand their confusion, pain points, and what they are looking for. These answers will help you design your eCommerce websites that will convert higher.
Design with a Purpose
Naturally, a website design should look great – it must have both beauty and brains. Your website design should also be created with a crystal-clear view of your goals and conversion points. As well as how your website design will be able to support your visitors towards those goals.
Remember that your eCommerce website is there so that visitors can fulfil your business goals. You can jot them down, so you can remind yourself what your goals are. Your online success will depend on it.
You can focus on micro-conversions. This will surely set your eCommerce website conversion for success. For instance, you can get your users to sign up to your email list, sign up for a free trial, or fill out a contact form.
When you already know what your goals are, the best way to convert your visitors is with a call to action.
Call to Action usually consists of headlines and other texts that include a button that will take your users to your specific goals (a form, a page, etc.).
You can scatter your calls to action in strategic locations throughout your web design, such as the sidebar, top of every page, a popup, or a footer.
Your homepage’s first section is probably one of the best places to get the attention of your visitors because it is your website’s most visited page. This section will showcase your hero, that’s why it’s often called the hero section. What is the hero section? It is the web services or products you offer.
Design for Discoverability
Your website should be created in a way so that internet users can find it. The best way to start is visibility. Your website, like the Web Design Company in New Zealand, should be optimized for search engines. There should be engaging and relevant content for visitors to land on. In short, your website must keep search engines happy.
People would say, “oh but SEO is so overrated”. However, SEO is not just about Google or other search engines anymore – it is all about your site visitors.
Here are some ways you can optimize your website for search engines:
1. Think of Mobile Users
Your website design should also be optimized for mobile. It is a fact that more people are using their smartphones to browse the internet, and you, as a business owner should take note of that.
2. Tweak Your Pages (On-Page SEO)
You don’t have to be an expert on SEO to tweak your pages. Of course, you have to learn how to do it and it will only take at least an hour of your time. There are lots of resources from the internet where you can learn about it.
A simple change such as this will result in increased traffic of up to 20% in one month.
Characteristics of a High Converting Website
We cannot deny that the race for visibility online is getting tougher and tougher. You have to think about how to captivate your site visitors and retain them, considering the increasing choices and low attention span of users.
1. URL Structure is SEO-Friendly
The URL structure is the very first thing search engines look at when they analyze a website. If the URL address is a mess of special characters and numbers instead of an appropriate combination of keywords, search engines will only index a small part of your website’s pages. This causes some of the content to be lost.
2. Breadcrumb Navigation
What is breadcrumb navigation?
It will keep your site visitors aware of where they are on your website. It also creates a path for your users, so they have an idea of how they got to a certain page.
3. Contact Us Page
Your contact information should be easily available if you want your site visitors to convert. It will help them reach out to you easily. It will also help with SEO because search engines always prefer sites with sitemaps and appropriate information. You can display your contact details on the header section or other parts of your website which are commonly seen.
4. 404 Custom Page
When a site visitor requests for a page and it doesn’t exist, a 404 page shows up. Instead of having a blank 404 page, you can customize it to direct your site visitors to something interesting and useful. This can prevent them from quickly exiting your site.
5. Social Media Buttons
Social media has been playing a major role in increasing traffic to websites. Your web design should include social media buttons. This will make your brand trustworthy and credible to your site visitors. Having social media buttons on your website will allow your visitors to easily share your page in the event they are impressed and delighted with what they stumble upon your website.
6. Title and Description Tags
Google, Bing, and other search engines use both title and description when ranking a site. The title tag will determine how the name of your webpage appears in search results. The description on the other hand will describe what the page is all about. These two will entice internet users to visit your website.
7. H1 tags for Each Page
From an SEO perspective, H1 tags are crucial because they tell what the entire page is all about. Keep in mind that each page should have a unique H1 tag that includes your targeted keywords.
8. Conversions Tracking
Conversions tracking will allow you to see what will happen after a visitor clicks or performs an action on a call-to-action button. It can be an opt-in for a newsletter, a purchase, download, or other business queries. When you are able to track these actions, you can have a much better understanding of what triggers conversion so you can improve your site.
Favicon is an excellent way to boost personalization to your site while lending a professional edge. Users are able to find your website fast among a row of tabs or a list of bookmarks. Check out how we did it at a web design company in New Zealand.
10. Excellent Footer Section
Although the footer section usually comes as an afterthought, it is an excellent place to put information such as sitemaps, important links, social media icons, and contact info.
11. Great Content
Keywords and SEO aren’t the most important factors to increase conversion – you have to have engaging and compelling content for your website. This will enable your site visitors to make informed choices. You can tell the story of your brand that can resonate with your audience and eventually convince them to purchase your products or services.
You have to be clear about your product’s unique benefits that set it apart from others.
12. Blog Section
Almost all websites have a blog section because it has become an essential part of a functional website design. Effective blogs are those that aren’t tinged by promotions and sales. Make it a platform where you can interact with your site visitors to get them interested in what you have to offer without being pushy.
13. Testimonial Section
Your website’s testimonial section will make visitors trust your brand more because it provides professional and social proof. This will give your potential clients or customers more confidence to avail of your services or products.
14. Site Search Button
The site search button will enable your visitors to access any part of your site instantly by entering a question, a phrase, or a keyword. From the user experience perspective, it is a crucial feature.
15. Chat Box
It can be a good idea to include a live chat, depending on your business’s nature. This will enable your customer service representatives of contact center agents to deal with queries or concerns promptly.
16. HTTPS protocol
HTTPS protocol is a security feature that prevents malicious attempts by providing data encryption benefits.
Videos can increase a website’s conversion rate by up to 20%. You can use it in all sorts of ways – from product ads to explainer videos, testimonials, and more.
Having a reviews section on your website will help your visitors make better buying decisions. This will also make them trust your brand more.
If you need further help on this topic, Web Digital can help you in many ways. Aside from offering web design services in NZ, we also provide web hosting and other plans. We’re a well-established web design specialist (NZ) and we can help your small business web design grow with our assorted website design packages NZ to choose from. To get more information about digital services in NZ and website design services in Auckland, contact Web Digital!