Nowadays, web presence is essential for businesses, big or small. We all know that web design is highly important, as well. Hiring an excellent web design services in NZ can mean a difference between visitors leaving your site to go to a competitor’s page, or staying on your site and learning more about your brand and what you have to offer.
For your small business to be successful, you have to be aware of important website design statistics. These statistics will let you know what you have to do and what no to do; enabling you to build an amazing website for your business. You have to adapt to the changing times and match your website with technology.
Website Design Industry Statistics
The most important goal for having a website for your small business is conversion. Your brand identity is exceptional and you have a fair number of visitors on your website, but you’re wondering why no one is converting. The answer might depend on your website’s appearance.
Here are some statistics on web design that can serve as a guide to make your site attractive to potential clients and improve conversion:
1. The majority of people (94%) base their trust on a website on its design.
Shocking, isn’t it? But hey, that’s how it is. People won’t read your content immediately; they will scan your site first. If your website design is too complicated, customers are not able to trust your brand.
2. 75% of internet users will judge your business’s credibility based on the appearance of your website.
This is based on Stanford’s report that ¾ of people base the credibility of a business by website design.
3. 94% of first impressions are related to web design.
You better make your website look good because there is a big possibility that your site visitors won’t give you a second chance. The first impression is one of the important aspects that can make your business fail or succeed.
4. Website usability is highly important according to 60% of internet users.
Online shopping is soaring high nowadays. If you happen to be in the eCommerce business, the usability of your website is a critical aspect, and 60% of online shoppers agree.
5. It only takes 0.05 seconds for site visitors to have an opinion on your website.
Wait, 0.05 seconds? Crazy, isn’t it? Yes, that is how opinionated internet users can be. If your website design is not good enough, they will have a negative opinion and will most probably exit.
6. Your company’s contact information is important according to 44% of visitors.
Keep in mind to have a contact page for your company’s website. It should be easy to find because a number of visitors will leave your website if they cannot find it. Your contact information should include your email address, physical address, and phone number. 54% of customers also think that a company has no credibility with the absence of contact information.
7. Visual dimension is the top factor affecting purchase according to 92.6% of consumers.
It only shows that web design is essential for your website to be a success. Eye pleasing design and images can win your customers over and one of the most excellent ways to increase conversion.
8. Visuals are processed much faster in a human brain than letters and numbers.
We, humans, are visual beings, and it has been proven time and time again. This is the reason why site visitors can’t help but judge a website by its appearance. They easily get turned off with a poorly designed website. It doesn’t matter if you offer superb services; they won’t know because they will quickly click the exit button and proceed to the next website.
9. Most small business websites (70%) ignore the importance of “call to action.”
First, let’s define what a call to action is. Call to action will tell your potential customers to do something. It can be in a text form or a button that tells visitors to:
- Submit a form
- Add to cart
- Complete the order
- Download a content
- Follow you or like your page on social media.
Never assume that your visitors will complete the goals of your site on their own volition.
10. The use of carousels or sliders isn’t popular anymore.
Did you know that only 15 of internet users use carousels or slides? Yes, sliders were very popular a few decades ago, but believe me, their popularity is going down the drain. If you’re planning on using slides or carousels, please don’t.
11. The biggest mistake in web design is making your website too crowded.
Did you know that 85% of websites for small businesses put too much information on one page? Be one of the few that build pages for every aspect of your business to avoid an overcrowded website. Your site visitors will be happy to navigate a website that is well-organized.
12. Most business website visits are from smartphones.
When designing your website, think of your visitors who always use smartphones. 63% of site visits are from smartphones. It is important that your website is responsive not only on desktop browsers but on mobile browsers, as well.
13. ¼ of site visitors won’t engage with your content if your website isn’t responsive to their device.
Adobe published a report stating that 25% of internet users will stop navigating a website that is not mobile-friendly. When visitors stop engaging with your website, there will be no traffic and sale.
14. Half of the eCommerce revenues are from mobile users.
It’s the era of smartphones and you can do almost anything with them nowadays. More and more people are purchasing online using their smartphones because it’s easy and can be done anywhere.
15. 2.6 billion USD of losses every year because of a slow-loading website.
Internet users will immediately leave your website if it loads slowly. Your pages should completely load in less than 3 seconds to be considered fast.
16. 73% of businesses consider web design as an investment that will help them stand out from the rest.
It is important for any business to stand out, and having a great web design would be a great help. This is especially true when you are competing with dozens of other companies. Your business must have that edge that cannot be found on other companies.
17. 88% of users spend more time on websites with videos.
The integration of videos on certain pages of your website is a good strategy to keep your visitors on your website. Videos will make your site visually appealing, resulting in an increase in engagements.
18. You can’t go wrong with personalized content.
Did you know that 34% of customers will make unplanned purchases because of personalized content? Yes, the design sets the first impression, but the content will set the tone for your brand. Creating content that is tailored to your specific audience will result in more conversions.
Creating and Designing a Website
Website creation and design are not simple tasks; You have to make sure that you hire someone that is highly knowledgeable in the field and with a proven track record.
You have to be aware that most of the site visitors are looking for interesting, clickable, and useful stuff. Expect your audience to appreciate credibility and quality. You also have to remember that site visitors don’t read first – they scan. They will analyze your page by looking for anchors of fixed points that will serve as a guide for them to navigate your web digital site.
Here are some tips in creating and designing your website:
1. Establish the main purpose or objective of your website.
You have to let your audience know what your company is all about right off the bat. Consider what your site visitors will experience as they go through your site.
2. Your domain name.
Did you know that one of the most essential features of your site is the domain name? The URL is the one you will be giving your potential and current clients, and social media, as well. Your domain name should be easy to remember and descriptive. Keep it simple, short, and free from numbers, abbreviations, or acronyms, if possible.
3. Your web host.
You definitely have to get an excellent host for your website, because it is where you store all data so the visitors can access them all the time.
4. Create different pages for every aspect of your small business.
Don’t make your website static. Also, make sure that each page contributes to the main objective of your business.
5. Test your website first before publishing it.
You have to make sure that everything works before you announce to the world that your business website is up and running. Your site should work on major browsers such as Google Chrome, Firefox, and Microsoft Edge. You should also consider those who are using their smartphones for browsing.
These website design statistics will help you get a clear picture of how you can optimize your website for the best user experience. Don’t hesitate to research more, as well. If you’re overwhelmed, you can always ask for the professional help from a reputable web design service provider.
If you need further help on this topic, Web Digital can help you in many ways. Aside from offering web design services, we also provide web hosting and other plans. We’re a well-established web design specialist (NZ) and we can help your business grow with our assorted packages to choose from. Also, to get more information about the website design services in Auckland, contact Web Digital!