Category Archives: search engine optimisation

Introduction

Images play a crucial role in enhancing the visual appeal of your WordPress website. However, large image file sizes can negatively impact page load times and overall performance. That’s where image compression plugins come in handy. These plugins help reduce the size of your images without compromising their quality. In this blog post, we will introduce you to five of the best WordPress image compression plugins available, enabling you to optimise your website’s images and enhance user experience.

Smush

Smush is a popular and user-friendly image compression plugin for WordPress. It automatically optimises your images upon upload and can also compress existing images in your media library. Smush uses advanced lossless compression techniques to reduce file sizes without sacrificing image quality. Additionally, it offers features like lazy loading, which improves page loading times by only loading images when they are visible on the screen.

ShortPixel

ShortPixel is another highly regarded image compression plugin that offers both lossless and lossy compression options. It can optimise not only JPEG and PNG images but also PDF documents. ShortPixel provides an intuitive interface and allows you to compress up to 100 images per month for free. For larger websites or higher compression limits, premium plans are available at affordable prices.

Imagify

Imagify is a powerful image optimisation plugin developed by the same team behind WP Rocket, a popular caching plugin. It offers three levels of compression, including normal, aggressive, and ultra, allowing you to choose the level that best suits your needs. Imagify can automatically optimise images as you upload them, and it also provides a bulk optimisation feature for existing images. With its easy integration and comprehensive optimisation options, Imagify is an excellent choice for WordPress users.

EWWW Image Optimizer

EWWW Image Optimizer is a feature-rich image compression plugin that offers both lossy and lossless optimisation options. It utilises efficient algorithms to reduce image file sizes without compromising quality. EWWW Image Optimizer can optimise images on your server, resulting in faster delivery to your visitors. It also supports a wide range of image formats, including JPEG, PNG, and GIF.

Optimole

Optimole is a unique image optimisation plugin that goes beyond simple compression. It uses a cloud-based approach, offloading the image optimisation process to its servers. This means that your website’s images are automatically optimised and served in the most efficient format based on the user’s device and browser. Optimole offers features like lazy loading, automatic resizing, and CDN integration, making it an all-in-one solution for image optimisation.

Conclusion

Optimising your website’s images is crucial for improving page load times, enhancing user experience, and boosting your website’s performance. The five image compression plugins mentioned in this blog post – Smush, ShortPixel, Imagify, EWWW Image Optimizer, and Optimole – offer powerful features and easy-to-use interfaces to help you optimise your WordPress images. Consider your specific needs, budget, and level of customisation required when choosing the right plugin for your website. With the right image compression plugin, you can ensure that your website’s images are visually appealing and delivered efficiently to your visitors.

At Web Digital, our preferred choice is EWWW image optimizer. It not only optimises images but also speed up website loading times through an image CDN. If you want to enhance your website performance and improve it’s loading time, reach out to our team at Web Digital today. We specialise in optimising WordPress websites and improving their loading times.

Introduction

When it comes to optimising your website for search engines and improving user experience, a sitemap plays a crucial role. In this blog post, we’ll explore what a sitemap is, why it is important for your WordPress website, and how it benefits both search engines and your site visitors.

What is a Sitemap

A sitemap is a file that lists the pages, content, and other important information about your website in a structured format. It provides a hierarchical map of your website’s structure, allowing search engines to crawl and index your pages effectively. A sitemap is typically written in XML format and follows a specific protocol, known as the Sitemap Protocol.

Why is a Sitemap Important for Your Website?

1. Enhanced Search Engine Crawling:

Search engines like Google, Bing, and Yahoo rely on web crawlers to discover and index web pages. A sitemap provides a clear and organised structure of your website, making it easier for search engine bots to crawl and understand the content on your site. This ensures that your web pages are indexed correctly, increasing their visibility in search engine results.

2. Improved Website Visibility:

By submitting your sitemap to search engines through their webmaster tools, you increase the chances of your website being crawled and indexed promptly. This, in turn, improves your website’s visibility in search engine results pages (SERPs), leading to higher organic traffic and potential customers finding your site.

3. Efficient Indexing of Content:

A sitemap enables search engines to discover and index all your website’s pages, even those that may not be easily accessible through your site’s navigation or internal linking structure. This is particularly beneficial for new or recently updated pages that might not have gained enough internal links to be crawled and indexed promptly.

4. Priority and Freshness of Content:

Within a sitemap, you can assign priority levels to different pages, indicating their importance relative to other pages on your website. This helps search engines understand the significance of each page and prioritise indexing accordingly. Additionally, you can include the last modified date of each page in the sitemap, allowing search engines to identify and crawl fresh content more efficiently.

5.Facilitates Better User Experience:

While sitemaps primarily benefit search engines, they also enhance the user experience on your website. By providing a clear and structured overview of your site’s content, visitors can easily find the information they are looking for. This is particularly useful for larger WordPress websites with numerous pages or for websites with complex navigational menus.

6. Supporting Rich Media and Non-HTML Content:

Sitemaps aren’t limited to HTML pages only. They can include various types of content, such as images, videos, news articles, and more. By including these assets in your sitemap, you increase their chances of being discovered and indexed by search engines, ultimately driving more organic traffic to your site.

Conclusion

A sitemap is a vital component of any website’s SEO strategy. It acts as a roadmap for search engines, enabling them to discover, crawl, and index your website effectively. By optimising your sitemap, you enhance your website’s visibility, improve organic search traffic, and provide a better user experience. So, don’t overlook the importance of a well-structured sitemap when it comes to maximising your website’s potential.

If you are looking to build a WordPress website or need an expert advise, please reach out to our team at Web Digital today. We specialise in tailored WordPress websites that drive results and reflect your unique brand identity. Together, we’ll bring your vision to life.

Introduction

In today’s digital landscape, search engine optimisation (SEO) is vital for driving organic traffic to your WordPress website. With its user-friendly interface and powerful plugins, WordPress offers a range of tools to enhance your site’s visibility in search engine results. In this blog post, we will provide a simple guide to WordPress SEO, offering practical tips to optimise your website and improve its search engine rankings.

Choose an SEO-Friendly WordPress Theme

Start your SEO journey by selecting an SEO-friendly WordPress theme. Look for a theme that is lightweight, responsive, and well-coded. Responsive design ensures your website looks great on all devices, while optimised code improves loading speed. Additionally, ensure the theme supports essential SEO features like customisable meta tags, clean URLs, and structured data markup.

Install an SEO Plugin

WordPress provides powerful SEO plugins that simplify the optimisation process. Two popular choices are Yoast SEO and All in One SEO Pack. These plugins offer features such as XML sitemap generation, meta tag optimisation, and content analysis. Install and configure an SEO plugin of your choice to gain access to valuable tools and guidance for optimising your content.

Optimise Permalink Structure

Permalinks are the URLs that point to your individual posts and pages. Customise your permalink structure to make it SEO-friendly. Go to Settings > Permalinks in your WordPress dashboard and choose a structure that includes relevant keywords and is easy to read. A clear and concise permalink structure improves the search engine’s understanding of your content and enhances user experience.

Conduct Keyword Research

Keyword research is a fundamental aspect of SEO. Use tools like Google Keyword Planner, SEMrush, or Moz’s Keyword Explorer to identify relevant keywords for your industry or niche. Target keywords with a decent search volume and manageable competition. Incorporate these keywords naturally into your content, headings, meta tags, and image alt attributes. However, avoid keyword stuffing, as it can harm your rankings.

Create High-Quality Content

Compelling and informative content is essential for SEO success. Craft high-quality articles, blog posts, and landing pages that address the needs and interests of your target audience. Focus on providing unique and valuable insights, and make sure your content is well-structured with headings and subheadings. Engaging content encourages longer on-page durations and boosts your site’s relevance in search results.

Optimise Meta Tags

Meta tags provide essential information to search engines about your web pages. Optimise the meta title and meta description for each page and post. Craft concise and compelling meta titles that include relevant keywords and accurately describe your content. Write persuasive meta descriptions that entice users to click on your search results. Customising meta tags helps improve click-through rates and search engine visibility.

Optimise Images

Image optimisation is often overlooked but plays a significant role in SEO. Compress images to reduce file size without compromising quality, as large image files can slow down your website. Use descriptive filenames and add alt text to provide context for search engines and improve accessibility. Optimised images enhance page loading speed and can rank in image search results, driving additional traffic to your site.

Build Internal and External Links

Internal and external linking are essential for a well-optimised website. Internal links connect your web pages, allowing search engines to navigate and understand the structure of your site. Incorporate relevant anchor text when linking to other pages within your website. External links to authoritative and relevant sources add credibility to your content. However, ensure that external links open in a new tab to maintain user engagement.

Monitor Performance and Adjust

Regularly monitor your website’s performance using tools like Google Analytics and Google Search Console. Analyse data to gain insights into user behaviour, organic search traffic, and keyword performance. Identify areas for improvement and make necessary adjustments to your SEO strategy. Continuously optimising and refining your approach will lead to long-term success.

Conclusion

Optimising your WordPress website for search engines is an ongoing process that requires attention to detail and continuous improvement. By following this simple guide to WordPress SEO, you can enhance your site’s visibility, attract more organic traffic, and improve your search engine rankings. Remember, providing valuable content, optimising meta tags, using keywords strategically, and monitoring your performance will help you achieve sustainable SEO success.

If you are looking to build a WordPress website or need an expert advise, please reach out to our team at Web Digital today. We specialise in tailored WordPress websites that drive results and reflect your unique brand identity. Together, we’ll bring your vision to life.

Introduction

Images are an important part of any website. They can help to improve the user experience of WordPress website, make your content more visually appealing, and even boost your SEO rankings.

However, if you want your images to work their magic, you need to optimise them for SEO. This means using the right file formats, file sizes, and alt text.

In this blog post, I will show you how to optimise your images for SEO in 7 important steps.

Step 1: Choose the right image file type

There are three main image file types that you should consider for SEO: JPEG, PNG, and GIF.

JPEGs are the most common image file type. They are good for images with a lot of colours and detail.
PNGs are a good choice for images with text or sharp edges. They are also lossless, which means that they do not lose any quality when they are compressed.
GIFs are a good choice for images with simple animations.

Step 2: Compress your images

Once you have chosen the right file type, you need to compress your images. This will help to reduce their file size without sacrificing too much quality.

There are many different tools that you can use to compress images. I recommend using EWWW tool that offers lossless compression. This will ensure that your images do not lose any quality when they are compressed.

Step 3: Use descriptive alt text

Alt text is the text that appears when an image cannot be displayed. It is also used by search engines to index images.

When you are optimising your images for SEO, it is important to use descriptive alt text. This will help search engines to understand the content of your images and rank them more prominently in search results.

Step 4: Name your images appropriately

The file names of your images can also help search engines to index them. When you are naming your images, it is important to use relevant keywords.

For example, if you have an image of a cat, you might name it “cat-sitting-on-couch.jpg”. This would help search engines to understand that the image is of a cat and that it is relevant to the keyword “cat”.

Step 5: Make your images mobile-friendly

More and more people are using their mobile devices to access the internet. This means that it is important to make sure that your images are mobile-friendly.

There are a few things that you can do to make your images mobile-friendly. First, you should use smaller file sizes. Second, you should use responsive images. Responsive images are images that automatically resize to fit the screen of the device that they are being viewed on.

Step 6: Add your images to your sitemap

A sitemap is a file that tells search engines about the pages and images on your website. When you add your images to your sitemap, it helps search engines to index them more quickly.

There are a few different ways to add your images to your sitemap. You can do it manually, or you can use a plugin for your CMS.

Step 7: Test your images

Once you have optimised your images for SEO, it is important to test them to make sure that they are working properly. You can do this by visiting your website on different devices and checking to see if the images are displayed correctly.

You can also use a tool like Google PageSpeed Insights to test the performance of your images. This tool will tell you how quickly your images are loading and how you can improve their performance.

Conclusion

Optimising your images for SEO is an important step in improving your WordPress website’s search engine ranking. By following the steps in this blog post, you can make sure that your images are displayed correctly, indexed by search engines, and optimised for mobile devices.

If you’re ready to get started and need expert advice, reach out to our team at Web Digital today. We specialise in tailored WordPress websites that drive results and reflect your unique brand identity. Together, we’ll bring your vision to life.

How much does SEO cost in Auckland?

SEO is more than about search engines. It encompasses every SEO best practice that helps improve a user’s experience.

As Google is the number 1 trusted source of information about products and SEO services in Auckland, it is smart to rank on top of the page. Websites that are present in the top positions of search results can earn the trust of the searchers. When done the right way, a high-ranking eCommerce website design becomes a top-earning website.

If you are interested in the best pricing for SEO Auckland companies offer, read on for more info:

How much should I pay for SEO?

Since SEO is a straightforward deal that offers measurable results, you need SEO for the following reasons:

• Boost Website Traffic
• Reach More Customers
• Increase Conversions

It can be tricky to find an SEO online marketing partner and implement the SEO strategies that fit your overall good structured website design. But first, you might want to know how much this deal costs.

Before you dive headfirst, here are the important things to know:

What is SEO? Why is it important for a website?

SEO helps a website design to get targeted traffic from search engines. It is important because:

• It helps a website appear on top of the search engine results pages (SERPS)
• It helps improve the user experience and the overall usability of a website.
• It helps increase searcher’s trust in the website.
• It integrates social media channels to promote the website further.
• It helps increase search engine traffic.
• It helps utilize strategic content management.

With all these efforts to appear on top of the search results, you might ask why it is important. Here is why:

75% of people do not read past the first page of Google search results. It means that wanting more customers will need you to rank in top search results. To do this, your website design should target keywords and phrases related to your small business website design.

Also, research shows a 71% click-through rate (CTR) with the first page of organic search results. Search results in the second and third pages only have a CTR of 6%. If you are thinking about the great turnout for your business, then being on the first page would truly make a difference.

Types of SEO – On-Page & Off-Page

Both types of SEO are essential to the success of an SEO campaign.

• On-page SEO focuses on optimizing aspects of the website design that are within your control.
• Off-page SEO focuses on increasing the authority of a domain by earning backlinks from other websites and content creation.

What is On-Page SEO?

Also, on-site SEO, On-page SEP is about optimizing different parts of a website. This aims to better the site’s search engine rankings.

On-Page SEO Checklist:

• Targeted Keywords in the Title Tags
• Accurate Headings (H1, H2, H3)
• URL structure
• Proper Keywords in the URLs
• Descriptive Alt text for images
• Fast-loading pages
• Proper Page content
• Internal Linking
• Social Tags

What is Off-Page SEO?

On-page SEO is about increasing your domain authority. It’s done by getting links from other websites.

Common ways in building links to your website include:

• Creating valuable content
• Generating social media shares
• Outreach emails to influencers that link to you
• Guest blogging

What to look for when researching the cost of SEO?

The costs of SEO services in Auckland may vary depending on the scope of the project. But there are a few things to consider when looking for the cost of SEO.

As one of the game-changers of SEO services in Auckland, we at Web Digital aims to let you know what a fair SEO service rate is—when comparing firms, agencies, and vendors.

Learning what they bring and how they can affect your business is critical. That’s why SEO services rates differ everywhere. You have to pick what can bring the best choice for your business.

Countless methods and strategies are behind the success of SEO services. They are constantly being refined to go with the search engine’s algorithm updates. That means you need to make sure that the SEO company in NZ you work with is willing to adapt to the frequent updates. An agency that’s proactive and forward-thinking will have the best SEO practices.

Also, note that each web design company is unique. So stay vigilant in comparing them. Companies that offer “one size fits all” web design packages might not be the best option for you. It would be best if you also looked out for prices that are high and fixed. Your unique needs deserve unique solutions.

Why choose WEB DIGITAL for SEO services? 

Web Digital is built to help businesses in New Zealand establish their goals by creating effective campaigns that eventually generate leads.

• Our digital strategies and SEO services in NZ are geared toward pulling your target clients.
• Our SEO professionals have extensive knowledge to meet your SEO needs.
• We can deliver solutions that drive measurable results
• Your goals and aspirations go hand in hand with our SEO strategies

Aside from offering plausible website design services, Web Digital has also provided SEO services in Auckland with unique solutions. With our expert team of SEO specialists in Auckland, we’ve developed a systematic approach to SEO pricing.

We know how much it takes for a successful SEO campaign. That means our SEO pricing depends on the customer’s needs.

How much does SEO services in Auckland

Now let’s dive into the real deal. SEO costs in New Zealand vary depending on the extent of the service you’re availing of.

Here’s a rundown of the SEO services available today and how much they cost:

One-Off SEO Tuning Service: 

This service covers all major on-page factors that can make or break a website’s Google ranking. It involves the following tasks:

• Keyword research targeted with your website content
• Metadata copywriting
• HTML formatting
• Structured data
• Audit on main pages
• Website Structure
• Sitemap Submission
• Indexing Audit

The tasks listed above can help in the overall Google rankings of a website’s pages. However, the SEO cost varies according to the number of pages.

• Up to 5 webpages: $450
• Up to 15 webpages: $650
• Up to 25 webpages: $850
• Up to 50 webpages: $1050

Regular SEO Management Programme

A comprehensive ongoing SEO management program includes all the web services listed in the one-off SEO tuning service. It also includes ongoing maintenance of the website and attention to:

• Google My Business Listings
• Online Directories And Citations
• Content Marketing Opportunities

Here are the additional services that may be available in this SEO service package:

• Website content strategy consulting
• Optimizing Google My Business listing(s)
• Listing in Apple Maps
• Directory listings and citations
• Monitoring by a team of Certified Google Premier Partners
• Optimizing content for the web
• SEO ranking and performance report

Like a one-off SEO tuning service, this one also charges according to the number of optimized pages. Hence, the following pricing:

• <15 webpages: $450/month
• <25 webpages: $550/month
• <50 webpages: $750/month

SEO Solutions for Larger Websites

Larger websites involve more hands-on knowledge, skills, and time. For example, if a website design has over 50 pages, that means more dedication is needed. For this, SEO services depending on what SEO plan works best.

Note that no matter what SEO plan you choose, it’s important that your chosen agency gives you an updated and custom report. Having peace of mind is a plus when choosing a firm for your SEO needs. So pick one that gives you the customized solutions tailored to your business goals.

How is SEO Pricing in NZ determined in 2021?

Unfortunately, there’s no clear-cut industry standard for average SEO prices. The pricing depends on the firm that does the SEO. Every firm can charge its desired prices.

The burden is left to the business owner who needs to pay for the SEO cost. So it’s important to understand further what you’re getting when you avail yourself of SEO services. In this way, you can conclude if the deal is worth your investment based on the long-term goals you have set.

Depending on the SEO services you pick or the project’s scope, you will pay $350-$650/per month.

There are different setups, though, when availing SEO services in Auckland. In addition, every setup details a different cost.

• For the monthly retainer, you need to pay a monthly fee for your selected SEO services.
• A fixed-price contract service lets you sign a contract and pay a set of a fee.
• Project-based pricing can be similar to contract-based services. The difference is that this one lets you pay a determined fee for custom SEO projects.
• Hourly consulting is a contract where clients pay agencies an hourly fee for a specified set of SEO services.

Remember that no matter what type of SEO plan you choose, SEO takes time. You’ll never see results overnight.

SEO is crucial to work in positioning your business for long-term success. But, without saying its promises, it still delivers impressive ROI when you work with the right agency.

What’s the next step?

Knowing how much SEO costs in Auckland is a smart way to prepare your finances before jumping headfirst.

Building and maintaining a proper website will take effort and the right budget.

Web Digital is one of the top SEO Auckland companies. It’s geared towards creating SEO campaigns that drive whopping results. With its long list of loyal clientele, you will know you’re in good hands with them.

Contact Web Digital today and talk with an expert in-house strategist to receive a custom quote.

We would love to hear from you and hopefully help you grow your business. So, if you need further help on this topic, Web Digital can help you in many ways. Aside from offering comprehensive web design services, we also provide web hosting and other plans. We’re a well-established web design specialist (NZ), and we can help your business grow with our assorted website design packages NZ to choose from.