By Ahmed Omer
Fine O Wine is a family-owned Auckland retailer specialising in organic and natural wines, spirits and beverages, with three stores and a loyal local following built up since 2018. We designed and built a modern, fast e-commerce site on WordPress and WooCommerce, bringing their full catalogue online alongside the features a serious drinks retailer needs.
Industry: Retail — organic & natural wine, spirits & beverages
Client type: Family-owned Auckland retailer (three stores, est. 2018)
Project type: Custom design & build
Services: WordPress & WooCommerce Development
Key results:
Fine O Wine has spent years building a name as one of Auckland’s go-to destinations for organic and natural wines, hand-picked spirits and hard-to-find bottles. Proudly family owned and operated since 2018, they run three retail stores staffed by people who genuinely know their range — the kind of personal, knowledgeable service their regulars rave about.
What they didn’t have was a way to bring that experience online. Customers could visit a store, but they couldn’t browse the full range, place an order, or arrange a pickup from home. For a retailer with a large and constantly evolving catalogue — everything from everyday cans to rare cellar vintages — that was a growing gap.
The ask was clear. Fine O Wine wanted a proper e-commerce platform: modern design, fast loading speed, an efficient cart and checkout, customer account logins, order and shipment tracking, and a rewards-points system to recognise loyal shoppers. In short, a store that could do justice to their range and match the standard of service customers already enjoyed in person.
They found us through a referral — someone who had seen our work and pointed them our way. From the first conversation, the priority was a site that looked the part, loaded quickly, and made it easy to shop a large catalogue without anyone getting lost along the way.
With a range this broad, navigation was everything. We mapped the catalogue into clear, browsable categories — organic & natural wines, reds, rosé, whites, champagne, ginger wines, sake, whisky, gin, vodka and non-alcoholic — and layered curated collections, new arrivals, specials and an exclusive cellar collection on top, so customers could find both an everyday bottle and something special.
We built faceted filtering and a clear mega-menu so shoppers can narrow by category, wine type and price without friction, then planned the account, order-tracking and rewards features the brief called for around that structure.
We designed and built the site on WordPress and WooCommerce with a custom theme tailored to the Fine O Wine brand — clean, modern and unmistakably theirs. The full catalogue went online, with product pages carrying clear imagery, live stock status, and helpful badges that flag organic, natural, new and award-winning bottles at a glance.
Behind the shopfront, we delivered the feature set a modern drinks retailer needs. Customer accounts let shoppers log in, track their orders and save favourites to a wishlist. A rewards-points system and VIP club recognise repeat custom. We added thoughtful extras too: gift-card personalisation so an order can be sent as a present, and tiered pricing for customers buying by the case.
Crucially, we set up click & collect across all three Auckland stores, so customers can order online and pick up locally — tying the new online store back to the physical shops. The whole site was built mobile-first and optimised to load quickly, so it performs whether someone is browsing on the couch or on the go.
The store launched on schedule with the full catalogue live. Fine O Wine can now sell online around the clock, take orders while the stores are closed, and offer click & collect across all three locations. The site is fast and mobile-friendly, giving customers the same easy, considered experience online that they get in store.
For a business built on personal service and a carefully chosen range, the new site extends what they do best to anyone in Auckland and beyond.
With a solid WooCommerce foundation in place, Fine O Wine has room to grow — adding products, running specials, expanding their collections and building on the rewards programme as their online audience grows. We’re on hand to help them get the most from the platform as they do.
A good online store isn’t just a catalogue on the internet; it’s an extension of the business behind it. For Fine O Wine, that meant a site that’s fast, easy to shop, and ready to scale with them.